Skip to content

November 03, 2016

Green Giant® Gallops into America's Heart by Sponsoring Thoroughbred Racehorse Favorite California Chrome at Breeders' Cup Classic

-- Beloved vegetable brand announces sponsorship of the top-ranked Thoroughbred in the world --

PARSIPPANY, N.J., Nov. 3, 2016 /PRNewswire/ -- Today, Green Giant, an iconic American vegetable brand, announced it will sponsor California Chrome, the No. 1–ranked Thoroughbred in the world and winner of the 2014 Kentucky Derby and Preakness Stakes, at the 2016 Breeders' Cup on Nov. 5 in Santa Anita Park, California. The favorite to win the $6 million Breeders' Cup, California Chrome will take to the track this coming Saturday along with longtime jockey Victor Espinoza, who will wear the Green Giant logo.

"California Chrome is a giant in the Thoroughbred racing world, and we at Green Giant are honored to be part of his Breeders' Cup race this weekend," says Jordan Greenberg, Vice President, General Manager -Green Giant. "Undefeated this year, California Chrome has made quite the comeback, and that's similar to our mission—we are awakening the Green Giant and bringing vegetables back to the center of the plate. This partnership is a great opportunity for two iconic brands, Green Giant and California Chrome, to come back into the spotlight and into America's hearts."

At five years old, California Chrome has already won more money than any other North American Thoroughbred in history. After sitting out much of 2015, California Chrome has returned to the track and is currently undefeated in his 2016 campaign, and is looking to add the Breeders' Cup title to cap off his remarkable year.

"It's a thrill for us to partner with such an iconic character as the Jolly Green Giant leading into the Breeders' Cup," said Perry Martin, owner of California Chrome. "We think it's a great fit in so many ways. The passionate fan base and excitement that California Chrome has generated around the world matches perfectly with the Green Giant brand. I'm personally a huge fan of the Jolly Green Giant going back to those nostalgic commercials from my youth, and I'm thrilled that the beloved character is making a comeback."

Victor Espinoza, a 2015 Triple Crown winner and longtime California Chrome jockey, was aboard during his Kentucky Derby and Preakness wins in 2014. His green and white pants will feature the familiar Green Giant logo. California Chrome will be seen during the week wearing a flysheet that features the brand logo and imagery.

The partnership was facilitated by Leverage Agency, the New York City-based sponsorship agency for California Chrome.

The prestigious Breeders' Cup will be televised nationally on NBC. Tune in on Saturday, Nov. 5, at 8 p.m. EST to watch California Chrome and Green Giant race toward the winner's circle.

This public outing marks the historic Green Giant brand's reinvigoration of the frozen food aisle this year with a purpose: to help America incorporate more veggies into meals. The brand has launched a new line of frozen innovations, including Veggie Tots, Riced Veggies, Mashed Cauliflower and Roasted Veggies, which are available in stores nationwide.

About Green Giant
Few brands enjoy a heritage as rich as that of Green Giant®. For over 100 years, Green Giant has been devoted to growing the best quality and most unforgettably delicious vegetables for you and your family. For more information and some simple and tasty recipes, please visit

About B&G Foods
B&G Foods, Inc. (NYSE: BGS) and its subsidiaries manufacture, sell and distribute a diversified portfolio of high-quality, branded shelf-stable and frozen foods across the United States, Canada and Puerto Rico. Based in Parsippany, New Jersey, B&G Foods' products are marketed under many recognized brands, including Ac'cent, B&G, B&M, Baker's Joy, Bear Creek Country Kitchens, Brer Rabbit, Canoleo, Cary's, Cream of Rice, Cream of Wheat, Devonsheer, Don Pepino, Emeril's, Grandma's Molasses, Green Giant, JJ Flats, Joan of Arc, Las Palmas, Le Sueur, MacDonald's, Mama Mary's,Maple Grove Farms, Molly McButter, Mrs. Dash, New York Flatbreads, New York Style, Old London, Original Tings, Ortega, Pirate's Booty, Polaner, Red Devil, Regina, Sa-són, Sclafani, Smart Puffs, Spring Tree, Sugar Twin, Trappey's, TrueNorth, Underwood, Vermont Maid and Wright's. B&G Foods also sells and distributes Static Guard, a household product brand. For more information, please visit

About Leverage Agency
Headquartered in NYC, Leverage Agency is a full service sports, entertainment and media marketing company. Our accomplished staff brings deep expertise in creating 360° marketing partnerships through branded packaging, sponsorship sales, public relations, experiential marketing, and asset valuation/ROI analytics. For more information, please visit

Jennifer Myers, Havas PR
(212) 367-6809

To view the original version on PR Newswire, visit: