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November 21, 2016

Pirate's Booty® Returns for Third Voyage in 90th Macy's Thanksgiving Day Parade®

Famous Pirate-Ship-Themed Float Is Back in the Legendary Procession

PARSIPPANY, N.J., Nov. 21, 2016 /PRNewswire/ -- The Pirate's Booty® Pirate and his first mate Crunchy the Parrot are returning to the historic Macy's Thanksgiving Day Parade on the mast of their "Treasure Hunt" ship.

At 40 feet tall, the "Treasure Hunt" float stands out in the crowd with a giant treasure map, guiding the Pirate as he embarks on his journey along the Parade route in Manhattan.

"Pirate's Booty is delighted to set sail once again for this astounding Thanksgiving Day tradition," said Erin Lifeso, vice president of marketing for snacks at B&G Foods. "We hope to bring adventure and the fun-loving spirit of Pirate's Booty to everyone lining the streets and watching at home."

The festivities will air on NBC-TV on Thursday, Nov. 24 from 9 a.m. to noon in all time zones. To join in on the fun, check out Pirate's Booty on Facebook and @piratesbooty on Twitter, and follow @macys and join the conversation at #MacysParade on various social networks.

For nearly 30 years, Pirate's Booty has been providing delicious, savory and bettarrr-for-you snacking options made with real aged white cheddar cheese that contain no artificial colors, flavors or preservatives and are gluten-free. For more information about Pirate's Booty, including some fun pirate activities and a coupon, please visit

About Pirate Brands
Pirate Brands has been creating deliciously baked snack treasures since 1987. Pirate Brands was founded on the belief that you shouldn't have to "snackrifice" taste for goodness. Pirate Brands' snacks, which include Pirate's Booty, Smart Puffs and Original Tings, are free from fryers and ingredients you can't pronounce ... you can be sure the only thing we add is fun! For more information, please visit

About B&G Foods
B&G Foods, Inc. (NYSE: BGS) and its subsidiaries manufacture, sell and distribute a diversified portfolio of high-quality, branded shelf-stable and frozen foods across the United States, Canada and Puerto Rico. Based in Parsippany, New Jersey, B&G Foods' products are marketed under many recognized brands, including Ac'cent, B&G, B&M, Baker's Joy, Bear Creek Country Kitchens, Brer Rabbit, Canoleo, Cary's, Cream of Rice, Cream of Wheat, Devonsheer, Don Pepino, Emeril's, Grandma's Molasses, Green Giant, JJ Flats, Joan of Arc, Las Palmas, Le Sueur, MacDonald's, Mama Mary's, Maple Grove Farms, Molly McButter, Mrs. Dash, New York Flatbreads, New York Style, Old London, Original Tings, Ortega, Pirate's  Booty, Polaner, Red Devil, Regina, Rickland Orchards, Sa‑son, Sclafani, Smart Puffs, Spring Tree, Sugar Twin, Trappey's, TrueNorth, Underwood, Vermont Maid and Wright's. B&G Foods also sells and distributes Static Guard, a household product brand. For more information, please visit

About the Macy's Thanksgiving Day Parade
With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy's Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For 90 years, the Macy's Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a more than 2-mile route in New York City with more than 8,000 participants in tow including Macy's employees, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer. The Parade also features America's best marching bands, fabulous floats and Macy's signature giant helium character balloons. For more information on the Macy's Parade, please visit or call the Parade hotline at (212) 494-4495.

CONTACT: Sara Schwartz,

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SOURCE B&G Foods, Inc.