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August 26, 2014

Polaner® All Fruit® Celebrates Non-GMO Project Verification with New Website and Consumer Contest

Polaner Unveils New Website and Invites Fans Everywhere to Vote for Favorite Commercial Remake

PARSIPPANY, N.J.--(BUSINESS WIRE)--Aug. 26, 2014-- To celebrate Polaner All Fruit becoming Non-GMO Project Verified earlier this year, the brand has re-launched its website,, with a fresh look and enhanced functionality. In addition, Polaner has launched a consumer contest, “Don’t Dare Call it Jelly!®” to involve fans in the festivities.

Polaner(R) All Fruit(R) Celebrates Non-GMO Project Verification with New Website and Consumer Contes ...

Polaner(R) All Fruit(R) Celebrates Non-GMO Project Verification with New Website and Consumer Contest (Photo: Business Wire)

Polaner partnered with Zooppa, a global social network for creative talent with more than 235,000 members, to collect remakes of the classic Polaner commercial “Don’t Dare Call it Jelly!” The top entries have been posted on the Polaner Facebook page, where fans can vote daily for their favorite new commercial through October 6th, for a chance to win cash prizes. The goal of the campaign is not only to attract new fans, but also to remind consumers of the added value that Polaner All Fruit brings to every snack or breakfast occasion. For a complete listing of official contest rules and for additional information, please visit the Polaner Facebook page.

“With the new line of Non-GMO Project Verified Polaner All Fruit hitting shelves and breakfast tables nationwide, we believe there’s no better time to revive the tagline that embodies the brand’s storied history,” said Sandra Paige, Brand Manager for B&G Foods. “And to continue the celebration, we’re excited to unveil the new website for Polaner, which allows consumers to more easily search and find the Polaner products they know and love.”

The Non-GMO Project is a non-profit organization committed to preserving and building sources of non-GMO products, educating consumers, and working with brands like Polaner All Fruit to become Non-GMO Project Verified. In addition to being Non-GMO Project Verified, Polaner All Fruit is gluten free, contains no high fructose corn syrup, and is sweetened with only fruit and fruit juice. Polaner All Fruit features eleven different varieties of spreadable fruit, including Strawberry, Apricot, Blueberry, Cherry, Grape, Peach, Orange, Raspberry, Seedless Raspberry, Seedless Blackberry, and Seedless Strawberry. Each jar features the Non-GMO Project Verified seal of approval, illustrating the commitment of Polaner All Fruit to provide consumers with premium quality spreads that are made using Non-GMO Project Verified ingredients.

Polaner All Fruit is available in 10oz and 15.25oz jars at grocery stores nationwide with a suggested retail price of $2.49 and $3.49. To learn more about Polaner All Fruit, please visit,, or, become a fan and be sure to vote for your favorite re-make of the iconic “Don’t Dare Call it Jelly!” commercial.

About B&G Foods

B&G Foods, Inc. (NYSE: BGS) and its subsidiaries manufacture, sell and distribute a diversified portfolio of high-quality, branded shelf-stable foods across the United States, Canada and Puerto Rico. Based in Parsippany, New Jersey, B&G Foods’ products are marketed under many recognized brands, including Ac’cent, B&G, B&M, Baker’s Joy, Bear Creek Country Kitchens, Brer Rabbit, Canoleo, Cary’s, Cream of Rice, Cream of Wheat, Devonsheer, Don Pepino, Emeril’s, Grandma’s Molasses, JJ Flats, Joan of Arc, Las Palmas, MacDonald’s, Maple Grove Farms, Molly McButter, Mrs. Dash, New York Flatbreads, New York Style, Old London, Original Tings, Ortega, Pirate’s Booty, Polaner, Red Devil, Regina, Rickland Orchards, Sa-són, Sclafani, Smart Puffs, Spring Tree, Sugar Twin, Trappey’s, TrueNorth, Underwood, Vermont Maid and Wright’s. B&G Foods also sells and distributes two branded household products, Static Guard and Kleen Guard. For more information, please visit

Source: B&G Foods, Inc.

Media Contact:
Anna Brown, 646-428-0609