July 29, 2014
Pirate’s Booty® and Marvel Assemble to Launch an Action-Packed Avengers Snack
Collaboration Includes Limited-Edition Super Hero-Themed Pirate’s Booty Package
Limited-Edition Marvel's Avengers themed Pirate's Booty Multipack (Photo: Business Wire)
The limited-edition Marvel’s Avengers themed Pirate’s Booty comes in 12 packs of half-ounce Pirate’s Booty Aged White Cheddar – Pirate’s Booty’s best-selling product. The lunch packs are sure to be a hit at school and for refueling your little Super Hero on-the-go.
Marvel artists designed a custom digital comic featuring Avengers Super Heroes, including the Hulk, Thor, Captain America, Black Widow, and Iron Man, along with the Pirate’s Booty Pirate. Pick up a limited-edition Marvel’s Avengers themed Pirate’s Booty multipack for more details on the digital comic download.
“Pirate’s Booty is excited to partner with Marvel’s iconic Avengers,”
“Working with Pirate’s Booty on the multipack and digital comic
has been a great way to reach parents, kids and fans with innovative
storytelling and our aspirational characters,” stated
Pirate’s Booty Aged White Cheddar is a deliciously baked snack made from puffed rice corn and blended with real aged white cheddar cheese. Pirate’s Booty is made without artificial colors, flavors or preservatives. Pirate’s Booty has half the fat and fewer calories than regular fried potato chips, so it is a snack that kids and parents agree on. Additionally, it is gluten, peanut and tree nut free and has zero grams of trans fat per serving.
The limited-edition Marvel’s Avengers themed 12 packs of half-ounce Pirate’s Booty are available now at retailers nationwide. For more information and a store locator, please visit www.piratebrands.com.
About Pirate Brands
Pirate Brands has been creating deliciously baked snack treasures since 1987. Pirate Brands was founded on the belief that you shouldn’t have to “snackrifice” taste and fun for products made with goodness. Pirate Brands’ snacks, which include Pirate’s Booty, Smart Puffs and Original Tings, are free from fryers and ingredients you can’t pronounce, Arrr. For more information, please visit www.piratebrands.com.
About B&G Foods
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Jennifer Harrington, 610-574-9196
Don Duffy, 866-211-8151