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September 06, 2019

Customer Sales Manager

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Company Description: 

Based in Parsippany, New Jersey, B&G Foods and its subsidiaries manufacture, sell and distribute high-quality, branded shelf-stable and frozen foods across the United States, Canada and Puerto Rico. With B&G Foods’ diverse portfolio of more than 50 brands you know and love, including Back to Nature, B&G, B&M, Cream of Wheat, Green Giant, Las Palmas, Le Sueur, Mama Mary’s, Maple Grove Farms, Mrs. Dash, New York Style, Ortega, Polaner, SnackWell’s, Spice Islands and Victoria, there’s a little something for everyone. For more information about B&G Foods and its brands, please visit

Job Description: Responsible for achieving National Account objectives, of assigned brands, through analytics and direct sales functions. Responsible for the development and execution of national sales programs and objectives and the implementation of B&G corporate sales initiatives on assigned tier two and three brands. Manage customer accrual funds to support promotional activity used in building sales. Directly manage assigned brokers to execute company initiatives that deliver desired results. Coordinate and attend all key account meetings and reviews in the company’s interest. Maintain corporate mandated profit contribution levels through effective management of assigned spending budgets. Effectively utilize syndicated data to identify opportunities and provide management with post analysis results. Interface with Marketing and Sales Management to identify opportunities and develop regional initiatives. Must manage trade spending budget and deliver financial sales responsibility driven by senior leadership team.


  • Achieve assigned quarterly and annual sales quotas for National Account on assigned brands
  • Manage Sales of assigned brands at National Account
  • Provide direction and collaborate with the Category Analytics team to build Line Reviews
  • Build relationships with Buying Staff for assigned brands
  • Make all headquarter calls with Director
  • Work with Director and support team to build quarterly and annual business plans
  • Achieve sales objectives, with appropriate profit contribution
  • Analytics – POS Data and Nielsen REM Data to manage day to day business and prepare for Category Line Reviews
  • Identify Opportunities for Gap Fill and Potential Losses
  • Analyze WM Scorecards Monthly for Reporting to Buyers and B&G Executive Team
  • Evaluate current items and competitive items for potential business opportunities
  • Collaborate with Customer Inventory Analyst and corporate teams on production forecasting of assigned brands
  • Evaluate competitive products, pricing, promotions and sales strategies at National Account
  • Develop recommendations for displays and other promotional activities to effectively optimize sales growth, using available POS, syndicated and consumer insights data
  • Manage customer accrual funds and determine most effective way to support the business, via features, demos, ISB’s and other promotional vehicles available
  • Provide guidance to the retail broker team in determining monthly objectives and assist direct in overall management of the broker team
  • Interface with the B&G Marketing staff to ensure maximum business opportunities with National Account. Assist in National Account targeted media campaigns and promotions. Execute new product initiatives.
  • Develop and submit monthly business recap on assigned brands to the EVP of Sales
  • Solicitation of new business
  • New Business Opportunities
  • Modular recommendations on existing categories
  • Development of market/account specific trade promotions
  • Time Management
  • Best method of maintaining / ensuring cost effective expenses
  • High degree of organizational and problem solving skills 

Experience, Skills, Education: 

  • Bachelor’s Degree required
  • Minimum of 5-7 years of experience on sales or analytics
  • Albertson's experience preferred 
  • Must have good Retail Link skills
  • Must have a good understanding of syndicated data information sources ie., AC Nielsen or IRI
  • Understanding of customer’s co-managed replenishment system
  • Strong analytical skills
  • Strong presentation skills
  • Strong project management skills
  • Strong written and verbal communication skills
  • Proficiency in computer business programs – Excel, Word, PowerPoint, Nielsen, Retail Link and Shiloh
  • Excellent customer service skills
  • Administrative, organizational and communication skills 

Equal Employment Opportunity: 

B&G Foods is an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you’d like more information about your EEO rights as an applicant under the law, please see