
Max
Polaner and his wife Lena started preserving fresh fruits
and pickling fresh vegetables sometime before the turn
of 1900. Back then, the Polaner operation was a room next
door to their fruit and vegetable store at 370 Bank Street
in Newark, New Jersey.
Once Max and Lena saw how quickly customers were falling
in love with the jellies, preserves, sauerkraut, pickles,
and other goods they were selling as a "side business,"
they began selling their wares through other Newark stores.
Soon, this husband and wife team's reach was moving beyond
the neighborhoods of Newark and extending into the "high-quality"
food stores throughout the New York and New Jersey metropolitan
area.
In 1910, the business moved to larger quarters at 328-330
South Sixth Street where ten employees (including two
salesmen) continued to help build the Polaner brand. As
business continued outward to stores some 100 miles away,
so did the need for even larger facilities with a larger
workforce.
In 1928, a new shop was built at 233-239 Morris Avenue,
Newark where thirty employees were welcomed as the latest
members of the Polaner family. Customer demand grew steadily
during the next forty years. An even larger facility was
needed to keep up with the baby-booming families of the
post World War II generation. After carefully researching
the facilities of other leading "preserving plants"
in the United States, Polaner decided to modernize its
capabilities.
In
1968, a new building was constructed on eight acres of
land in Roseland, New Jersey. Through two expansions in
1972 and 1978, this site grew into an incredible 80,000
square foot facility, which is still in use today.
In 1986, under the leadership of Leonard Polaner, grandson
of Max & Lena, Polaner introduced the newest innovation
in the preserve category - Polaner® All Fruit®.
Sweetened only with fruit and fruit juice, Polaner All
Fruit exists as a naturally sweetened, quality product
and has become a staple in America's homes. Fueled by
the popularity of its famous, "Don't DARE Call It Jelly" TV advertising campaign Polaner is
truly one of America's favorite fruit spreads.
Today, Polaner continues its innovative product development
with exciting advancements in sugar free preserves and
ready-to-use spices.
Polaner Sugar Free® sweetened
with Splenda® now offers the delicious taste
of Polaner with no sugar and 80% fewer calories than standard
preserves. Not only are we providing new options to our
loyal customers with dietary concerns but also
with lifestyle concerns; like the amount of time they
have in the kitchen. Polaner Ready-To-Use Spices®
make that elaborate recipe seem much less daunting with
no peeling, no chopping and no mess. Whether it be fresh
garlic, oregano, basil or even jalapeno, Polaner invites
the chef in all of us to throw on the apron!
Hundreds of employees nationwide are dedicated to the
production and distribution of Polaner products, though
we are a modern company in every respect, Polaner products
are still made by remaining true to our humble beginnings....just
the way Max and Lena would have wanted it.
Splenda® is a registered tradmark of McNeil Nutritionals LLC.
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