September 05, 2017
Green Giant® Refreshes the Freezer with New Green Giant Veggie Spirals™
Iconic Vegetable Brand Continues to Transform the Frozen Aisle Following the Successful Introduction of Veggie Tots, Riced Veggies, Mashed Cauliflower and Roasted Veggies
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Green Giant® Refreshes the Freezer with New Green Giant Veggie Spirals™ (Photo: Business Wire)
Green Giant Veggie Spirals are 100 percent vegetables, with no sauces or seasonings and provide consumers with an easy way to add more nutritious veggies to any meal. Each variety of Green Giant Veggie Spirals is gluten-free, Paleo-friendly, low calorie and ranges from 65-90 percent fewer carbs than traditional pasta.
Recipe-ready Green Giant Veggie Spirals allow consumers to conveniently swap-in more veggies, without the time, trouble and product waste of spiraling their own vegetables. Frozen at the peak of freshness, Green Giant Veggie Spirals are ready to heat and serve as a standalone dish, a tasty side or as a delicious addition to a soup or salad.
“The Green Giant frozen vegetable innovations that we launched
last fall have been very successful, proving that consumers are hungry
to embrace Green Giant once again while incorporating new formats
and varieties of vegetables in their diet,” stated
In addition to introducing such an innovative product to the frozen category, Green Giant is also debuting the PrimaPak® package, a next generation hybrid packaging technology for Green Giant Veggie Spirals. This patented and versatile technology, produced by a joint venture, including Sonoco Flexible Packaging, acts as a bowl and allows consumers to blend ingredients, conveniently heat and serve without additional dishes. The semi-rigid, rectangular container with peel and reseal functionality limits waste through the use of less plastic compared to traditional trays.
Green Giant Veggie Spirals are expected to be in stores
nationwide starting in
Green Giant also recently announced the expansion of the Green
Giant Riced Veggies, Green Giant Veggie Tots and Green Giant
Mashed Cauliflower lines, with the introduction of five new products in
- Green Giant Cauliflower with Lemon & Garlic Riced Veggies
- Green Giant Cauliflower Risotto Medley Riced Veggies
- Green Giant Cauliflower & Sweet Potato Veggie Tots
- Green Giant Corn Veggie Tots
- Green Giant Broccoli & Cheese Mashed Cauliflower
About Green Giant
Few brands enjoy a heritage as rich as that of Green Giant®. For over 100 years, Green Giant has been devoted to growing the best quality and most unforgettably delicious vegetables for you and your family. For more information and some simple and tasty recipes, please visit www.greengiant.com.
About B&G Foods, Inc.
Statements in this press release that are not statements of historical or current fact constitute “forward-looking statements.” The forward-looking statements contained in this press release include, without limitation, statements related to the expected launch of Green Giant Veggie Spirals and the brand’s other new innovation products and the timing thereof, whether Green Giant Veggie Spirals and the brand’s other new innovation products will meet the demands of today’s consumers and whether and when Green Giant Veggie Spirals will achieve nationwide distribution. Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the actual results of B&G Foods to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe such risks and uncertainties readers are urged to consider statements labeled with the terms “believes,” “belief,” “expects,” “projects,” “intends,” “anticipates” or “plans” to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in B&G Foods’ filings with the
Dara Dierks, 866-211-8151
Matt Lindberg, 203-682-8214