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Cream of Wheat brings you three healthy new favorites:

Cinnabon® Cream of Wheat® Instant Hot Cereal
Enjoy the rich blend of Cinnabon’s world-famous cinnamon flavor and the warmth of Cream of Wheat. Cream of Wheat has always been wholesome and nutritious, providing an excellent source of iron and calcium, plus 7 essential vitamins and minerals. Bring the delicious flavor and sweet-smelling aroma of Cinnabon into your home with Cream of Wheat.

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whole grain
Healthy Grain Instant Original
A brand new instant whole grain hot cereal from Cream of Wheat. Each warm, nourishing bowl is a good source of protein and an excellent source of fiber to help you stay full longer. Healthy Grain has received the Whole Grain Council’s 100% Whole Grain seal, containing 42 grams per serving. Make yours unique by mixing in fresh fruit, cinnamon, granola, maple syrup or other favorites.

whole grain
Healthy Grain Instant Maple Brown Sugar
A brand new instant whole grain hot cereal from Cream of Wheat. Each warm, nourishing bowl is a good source of protein and an excellent source of fiber to help you stay full longer. Healthy Grain Maple Brown Sugar has received the whole Grain Council’s 100% seal, containing 41 grams per serving. Delicious maple brown sugar flavor, sweetened with Splenda®, makes Healthy Grain a satisfying guilt-free breakfast treat!

new variety
SpongeBob SquarePants™ Instant
Hot Cereal Variety Pack

A brand new Cream of Wheat® Variety Pack featuring SpongeBob SquarePants™ and his friends, containing 5 Packs of Chocolate Lagoon and 5 Packs of Bikini Bottom Maple Brown Sugar. Each serving is low in fat and an excellent source of iron, calcium and vitamin D. Kids will love the on-pack game and the tattoo prize inside. Moms can feel good giving it them!

Cream of Wheat Unveils Healthy Grain Instant Hot Cereal — New Product Launch a Part of B&G Foods’ Brand Revitalization Strategy— Parsippany, N.J., March 23, 2009—B&G Foods, Inc. (NYSE: BGS, BGF), a manufacturer and distributor of high quality, shelf-stable foods, announced today the launch of Cream of Wheat Healthy Grain Instant Hot Cereal. The new product launch marks a significant step in B&G Foods’ strategic rebuilding of the legendary Cream of Wheat brand that it acquired in 2007. The new Cream of Wheat Healthy Grain Instant products will be available in two varieties — Original and Maple Brown Sugar. The Cream of Wheat Healthy Grain Instant products are made from 100% whole grain (over 40 grams per serving) and are an excellent source of fiber (6g), calcium, vitamin D, iron and folic acid. The Cream of Wheat Healthy Grain Instant products are also a good source of protein (7g) and are cholesterol free, low fat and contain 0g of sugar. To celebrate the occasion, David L. Wenner, President and Chief Executive Officer of B&G Foods, will ring The Opening BellSM today at the New York Stock Exchange, joined by employees of B&G Foods.

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Read Article In Progressive Grocer

See Opening Bell Video

Cream of Wheat Heats Up

B&G Foods is in the turnaround business. Its most recent project? Cream of Wheat, the 116-year-old brand likely remembered most fondly by people of a certain age whose moms regularly served up steaming bowlfuls on cold winter days. For a brand that urgently needed reheating, B&G was a good match. The brand arrived with a long list of challenges that the company is known for meeting, and it held the promise of a noteworthy rebirth. “We tend to take on neglected brands from other companies that are profitable, shelf stable, have a long-standing tradition and strong brand equity,” says Brandi Unchester, director of marketing at B&G Foods, who is directly responsible for Cream of Wheat. “We give it a little bit of attention, some marketing and sales support — and it starts to grow.”

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Click here to find out more about our participation in the Special Supplemental Nutrition Program for Women, Infants and Children (WIC)

   
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